5 Phrases Killing Your Writing

The LinkedIn version of this was a little more sweary.

TL;DR Version:

5 phrases that are killing your writing:

1. began to / started to

2. in order to

3. I believe / I think / in my opinion

4. I remember / I recall

5. Believe it or not

Search for these phrases in your writing and either cut them or rephrase them to immediately become a better writer.

Regular Version:

The best part about being a book editor is that it’s easier to spot what doesn’t work in someone else’s writing. You get to take what you learn and apply it to your own writing. Sometimes it feels like cheating.

Here are 5 rather egregious phrases that I see over and over (and over) that cause clunky or weak writing:

1. began to / started to

   Ex: “We began to see greater results” is weak. “We saw greater results” is stronger.

2. in order to

   Ex: “My business exists in order to help people write better.” Isn’t that better?

3. I believe / I think / in my opinion

   Ex: “I believe great moments are born from great opportunities.” Don’t downplay your confidence or authority with “I believe” or “I think.” Your readers already know it’s what you believe/think.

4. I remember / I recall

   Ex: “I remember the day I landed my first client. It started with a flat tire.” Just launch people into the story. It’s obvious you remember the story or else you wouldn’t be sharing it.

5. Believe it or not

   Ex: “Believe it or not, but great writing comes from great editing.” Don’t diminish the trust level between you and your reader.
   

Exceptions to these? Dialogue. We all use these phrases when we talk and, for the most part, that’s fine. You just don’t need them taking up your word real estate on the page.

If you’re a subscriber, I’ve got some bonus words for you past the paywall line.

If you’re looking at writing a book in 2025 and need help avoiding these 5 crappy phrases (and many, many more), then book a free 20-minute Q&A and let’s chat.

Until next time, keep telling your story.

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